Are NFL Player Protests Massively Hurting Ratings?

The MNF final numbers are in and the Chiefs’ 29-20 victory over the Washington Redskins snared 11.9 million viewers and a 4.3 rating among adults 18-49.

Coming off last week’s Dallas Cowboys’ 28-17 win over the Arizona Cardinals, where the ratings actually went up for MNF, last night’s game was not a victory for the Disney-owned cable giant nor the NFL in the early numbers.

Against a packed Big 4 primetime, MNF snared an 8.4 in metered market numbers. That’s down 10% from the Cowboys and Cardinals game of September 25. Year-to-year, the Chiefs’ fourth straight win this season dipped 8% in the early numbers from the comparable Minnesota Vikings’ 24-10 win over the New York Giant on October 3, 2016 – a season of sliding ratings that the NFL wants to forget, but may repeat.

Last week’s MNF went on to score a 5.1 rating among adults 18-49, 13.7 million viewers and win the night among cable and broadcasters. Even with the decline of last night’s game, it is likely that MNF will prove No. 1 for ESPN once again.

We’ll update with more MNF ratings and others as we get them. In the meantime, last night’s tight game MNF peaked from with a 9.5 mm rating in the  9:45 – 10 PM. ET with a 9.5 metered market rating.

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